About Adam Lancey

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So far Adam Lancey has created 12 blog entries.

A BIG PPC Campaign, A Very Small Budget.

A BIG PPC Campaign, A Very Small Budget. Overview CFS (Commercial Fleet Services) specialise in supplying high quality, low houred agricultural machinery to the professional end user. They wanted to advertise the machinery they had in stock and to generate some enquiries from their website. Some initial research highlighted that the demand for their products (New Holland and Kubota [Read more...]

The buying behaviours of younger vs. older customers when buying a car

The buying behaviours of younger vs. older customers when buying a car For Digital Natives the internet is personal, social and experience-driven. For Digital Migrants the internet is practical, entrepreneurial and a planning tool. Work – They use the internet to gain instant skills (like how to drive, or how to change a battery). Work – More likely to use [Read more...]

What automotive websites need in order to increase sales

What automotive websites need in order to increase sales To help identify the features, functionality and content that your ‘digital dealership’ (website) needs to increase sales, we are going to consider your prospects at each stage of the buying process. This will provide you with inspiration on the different marketing collateral you should consider to turn your website into [Read more...]

The difference in mobile vs. desktop behaviours when buying a car

The difference in mobile vs. desktop behaviours when buying a car In a short time, mobile devices have surged ahead of traditional computers in consumer demand and online traffic. Is this affecting your digital sales? More mobile devices are being shipped than desktops and laptops, and soon mobile will account for the majority of website visits overall. For many sites [Read more...]

Are you neglecting your digital dealership (website)?

Are you neglecting your digital dealership (website)? You have built up and perfected your bricks-and-mortar dealership and have gone to great lengths to invest in branding, signage, banners, visibility, point-of-sale materials, staff training and decor in the quest to attract new prospects on to the forecourt. But, do you neglect your biggest shop window by having an invisible and unusable [Read more...]

New Virtual SMS campaign reduces cost per lead to only £7.18

New Virtual SMS campaign reduces cost per lead to only £7.18 Overview Peter Cooper Volkswagen wanted to promote their latest offers to their database. They have two sites: one in Southampton and the other in Portsmouth. They wanted to find a different way (other than email marketing or PPC) to get their offers to their prospects really quickly [Read more...]

Ridgeway rolls out the red carpet to sell more cars

Ridgeway rolls out the red carpet to sell more cars Overview The objective was to design, implement and stage a marketing campaign and sales event for multiple dealerships (x20) to sell more Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, MINI, ŠKODA and Volkswagen vehicles. Big Marketing devised and managed the VIP events to increase new car registrations for the [Read more...]

Integrated digital sales campaign

Integrated digital sales campaign Overview The customer’s objective was to fill a gap in the digital marketplace for new Audis. Based on the lack of availability and bulk buying discounts there was an obvious opportunity to fulfill new Audi enquiries on a nationwide basis utilising purely digital marketing. Client Audi Now Category Website development and digital marketing [Read more...]

Raising awareness of the Arora Charity Foundation

Raising awareness of the Arora Charity Foundation Overview The Arora Charitable Foundation was established in 2010 to create a structure for social responsibility initiatives. The Foundation regularly reviews the roster of charitable causes to which it contributes and works closely with the respective organising committees to ensure that donations achieve their desired objectives. As the marketing partner [Read more...]