Marketing Tips that we can Takeaway from ‘The Greatest Showman’

‘The Greatest Showman’ is the latest musical gracing the big screen at the moment but we’re here to show you why it’s so much more than another great cinematic piece. Based on the true story of P. T. Barnum, who is still regarded by many as one of the greatest marketers of all time, the marketing strategy for the film has [Read more...]

Marketing Tips that we can Takeaway from ‘The Greatest Showman’ 2018-01-12T12:10:40+00:00

The Importance of Storytelling in Business

Storytelling has always been a powerful communication tool. And that isn’t going to change any time soon. Why do you think the adverts that brands such as Coca-Cola and John Lewis produce are so wildly popular? It’s because they do more than just sell, they tell a story! People are naturally attracted to stories from a young age but even [Read more...]

The Importance of Storytelling in Business 2017-12-11T09:22:55+00:00

6 reasons why you need a Facebook page for your business

Earlier on this year, Facebook announced that it now has over two billion monthly users. Two. Billion. That is an enormous potential audience for any brand or business. And, with a huge number of ways in which content can be shared on the platform, Facebook is definitely the one social media platform that every business should be integrating into their [Read more...]

6 reasons why you need a Facebook page for your business 2017-12-11T08:52:51+00:00

Big Marketing and Direct Affinity partnership

Two established names in the car retail sales and marketing sector, Big Marketing and Direct Affinity, are delighted to announce a great partnership. Big is bringing a new, customer-facing sales event portal to market. Direct Affinity’s appointment information now integrates fully with the sales portal, enabling dealers to easily manage event appointments and drive sales. Customers invited to an event [Read more...]

Big Marketing and Direct Affinity partnership 2017-12-04T15:23:51+00:00

The buying behaviours of younger vs. older customers when buying a car

The buying behaviours of younger vs. older customers when buying a car For Digital Natives the internet is personal, social and experience-driven. For Digital Migrants the internet is practical, entrepreneurial and a planning tool. Work – They use the internet to gain instant skills (like how to drive, or how to change a battery). Work – More likely to use [Read more...]

The buying behaviours of younger vs. older customers when buying a car 2017-04-05T20:12:25+00:00

What automotive websites need in order to increase sales

What automotive websites need in order to increase sales To help identify the features, functionality and content that your ‘digital dealership’ (website) needs to increase sales, we are going to consider your prospects at each stage of the buying process. This will provide you with inspiration on the different marketing collateral you should consider to turn your website into [Read more...]

What automotive websites need in order to increase sales 2017-03-23T12:30:05+00:00

The difference in mobile vs. desktop behaviours when buying a car

The difference in mobile vs. desktop behaviours when buying a car In a short time, mobile devices have surged ahead of traditional computers in consumer demand and online traffic. Is this affecting your digital sales? More mobile devices are being shipped than desktops and laptops, and soon mobile will account for the majority of website visits overall. For many sites [Read more...]

The difference in mobile vs. desktop behaviours when buying a car 2017-03-22T10:05:37+00:00

Are you neglecting your digital dealership (website)?

Are you neglecting your digital dealership (website)? You have built up and perfected your bricks-and-mortar dealership and have gone to great lengths to invest in branding, signage, banners, visibility, point-of-sale materials, staff training and decor in the quest to attract new prospects on to the forecourt. But, do you neglect your biggest shop window by having an invisible and unusable [Read more...]

Are you neglecting your digital dealership (website)? 2017-03-22T10:08:53+00:00