What is seasonal marketing? Every season has a set of unique holidays and events. When a business or brand takes advantage of these opportunities it is called seasonal marketing. John Lewis’ annual Christmas advert is a brilliant example of a seasonal marketing campaign that simply began with a business choosing to make use of the approaching holiday. Now, their [Read more...]
New Virtual SMS campaign reduces cost per lead to only £7.18 Overview Peter Cooper Volkswagen wanted to promote their latest offers to their database. They have two sites: one in Southampton and the other in Portsmouth. They wanted to find a different way (other than email marketing or PPC) to get their offers to their prospects really quickly [Read more...]
Ridgeway rolls out the red carpet to sell more cars Overview The objective was to design, implement and stage a marketing campaign and sales event for multiple dealerships (x20) to sell more Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, MINI, ŠKODA and Volkswagen vehicles. Big Marketing devised and managed the VIP events to increase new car registrations for the [Read more...]
Integrated digital sales campaign Overview The customer’s objective was to fill a gap in the digital marketplace for new Audis. Based on the lack of availability and bulk buying discounts there was an obvious opportunity to fulfill new Audi enquiries on a nationwide basis utilising purely digital marketing. Client Audi Now Category Website development and digital marketing [Read more...]
Raising awareness of the Arora Charity Foundation Overview The Arora Charitable Foundation was established in 2010 to create a structure for social responsibility initiatives. The Foundation regularly reviews the roster of charitable causes to which it contributes and works closely with the respective organising committees to ensure that donations achieve their desired objectives. As the marketing partner [Read more...]
Facebook recruitment campaign saves tens of thousands of pounds Overview The InterContinental O2 London had the objective of saving tens of thousands of pounds on recruitment fees. They wanted to find over 25 Room Attendants and Meeting Sales Executives, and promote two recruitment Open Days: one for Food & Beverage and the other for Chefs. Facebook advertising was the [Read more...]
How to launch your new blog Overview David Manchester of Automotive Assets has been a leader within the Automotive Industry for decades but was hidden behind his existing brochure website. The objective was to reposition David and develop a marketing platform to grow his prospect list whilst building relationships with prospects and clients. Client David [Read more...]
