A simple survival guide for the 2018 Facebook Algorithm Update At the start of the year, Facebook announced that it would be rolling out a new algorithm update. As a result, Mark Zuckerberg took to the platform to reveal that Facebook users will now “see less public content like posts from businesses, brands, and media”. Which, naturally, led to panic [Read more...]
What is seasonal marketing? Every season has a set of unique holidays and events. When a business or brand takes advantage of these opportunities it is called seasonal marketing. John Lewis’ annual Christmas advert is a brilliant example of a seasonal marketing campaign that simply began with a business choosing to make use of the approaching holiday. Now, their [Read more...]
‘The Greatest Showman’ is the latest musical gracing the big screen at the moment but we’re here to show you why it’s so much more than another great cinematic piece. Based on the true story of P. T. Barnum, who is still regarded by many as one of the greatest marketers of all time, the marketing strategy for the film has [Read more...]
How to use SMS marketing properly 7 tips to planning and implementing a successful SMS marketing campaign There are many blogs and articles out there that will list lots of reasons why you should use SMS marketing (some are bulleted below), but rarely do you find examples to go with each tip/instruction. In this blog you will get [Read more...]
A BIG PPC Campaign, A Very Small Budget. Overview CFS (Commercial Fleet Services) specialise in supplying high quality, low houred agricultural machinery to the professional end user. They wanted to advertise the machinery they had in stock and to generate some enquiries from their website. Some initial research highlighted that the demand for their products (New Holland and [Read more...]
The buying behaviours of younger vs. older customers when buying a car For Digital Natives the internet is personal, social and experience-driven. For Digital Migrants the internet is practical, entrepreneurial and a planning tool. Work – They use the internet to gain instant skills (like how to drive, or how to change a battery). Work – More likely to use [Read more...]
What automotive websites need in order to increase sales To help identify the features, functionality and content that your ‘digital dealership’ (website) needs to increase sales, we are going to consider your prospects at each stage of the buying process. This will provide you with inspiration on the different marketing collateral you should consider to turn your website into [Read more...]
The difference in mobile vs. desktop behaviours when buying a car In a short time, mobile devices have surged ahead of traditional computers in consumer demand and online traffic. Is this affecting your digital sales? More mobile devices are being shipped than desktops and laptops, and soon mobile will account for the majority of website visits overall. For many sites [Read more...]
Are you neglecting your digital dealership (website)? You have built up and perfected your bricks-and-mortar dealership and have gone to great lengths to invest in branding, signage, banners, visibility, point-of-sale materials, staff training and decor in the quest to attract new prospects on to the forecourt. But, do you neglect your biggest shop window by having an invisible and unusable [Read more...]
New Virtual SMS campaign reduces cost per lead to only £7.18 Overview Peter Cooper Volkswagen wanted to promote their latest offers to their database. They have two sites: one in Southampton and the other in Portsmouth. They wanted to find a different way (other than email marketing or PPC) to get their offers to their prospects really quickly [Read more...]
