Big Marketing and Direct Affinity partnership

Two established names in the car retail sales and marketing sector, Big Marketing and Direct Affinity, are delighted to announce a great partnership. Big is bringing a new, customer-facing sales event portal to market. Direct Affinity’s appointment information now integrates fully with the sales portal, enabling dealers to easily manage event appointments and drive sales.

Customers invited to an event are directed to the event portal with a unique code, taking them on a personalised user journey that puts them in control. They can select models of interest, input any part exchange details ahead of their appointment at the event and receive timely responses by email, SMS, Virtual SMS, direct mail or phone call.

Nick Hill, Managing Director of Big Marketing says: “We’ve worked with hundreds of dealers over the last 20 years and in that time the customer journey has evolved significantly. Consequently we wanted to create something that works for the car buyers of today, giving them a smooth process that they’re in control of. This new partnership with Direct Affinity enables us to do that.”

The Big Events portal is equipped with a full suite of data at the back end, with a user-friendly dealer dashboard that enables sales executives and managers with individual logins to monitor the number of appointments in real time. They can manage appointments and download for follow-ups.

Direct Affinity’s partnership with Big Marketing provides appointment-making support for the Big Events portal. In operation, Direct Affinity prospects alongside sites, automatically updating the portal via a direct feed from an API (Application Programming Interface). Full integration means that the entire process is seamless and transparent for customers and dealers, resulting in increased sales for the dealer.

Sam Gildert, Director of Direct Affinity says: “We are delighted to add Big Marketing, and their excellent platform, to our portfolio of trusted partners. We’ve been working with dealers all over the country for 5 years to make sure that their events are successful: so, having a direct feed into an event portal like this enhances our offering even further and drives additional appointments on behalf of the dealers. The feed inputs them straight into the system, triggering a confirmation to the customer and a notification to the dealer. It’s as simple as that.”

The integrated portal has been tried and tested with a large Jaguar Land Rover dealer network division over a 4-day event. The results were outstanding, with 600 appointments being made, resulting in 183 sales. The customer comms used in this trial were direct mail, email and Virtual SMS – the new and interactive SMS that allows recipients to access the events portal via their phone and book an appointment in just a few thumb clicks, all supported by the Direct Affinity calling campaign.

An enhanced version of the portal is currently being worked on and is due to be released in January 2018. To find out more, get in touch with Nick Hill at Big Marketing or Sam Gildert at Direct Affinity via the following contact details:

Nick Hill: 01908 326666

Sam Gildert: 07818 288767


Leave A Comment