Long gone are the days when having a website was enough to stand out. Nowadays that would be like winking at someone in the dark at a party. You could look as good as ever, but no one would know you were there.
Business needs to do more to capture the attention of potential clients than look pretty. Having a blog (a weblog) is an effective way to stand out. A blog can reflect your opinion, your personality…your brand. Marketing is effectively asking someone out on a date, but your branding is why they would say yes. So it’s important to consider that as part of your overall marketing strategy.
- Build your digital footprint
People spend a huge portion of their time online, particularly when researching new products or services. So if you don’t have a blog for your business then you’re missing out on a huge opportunity to capture the attention of potential clients. A correctly SEO optimised blog, that is regularly updated with useful content will position you as an expert in your field, and create an organically strong and wide digital footprint.
- Showcase your personality
People prefer to buy from people they like. A blog provides you with the opportunity to break away from the corporate jargon that so often dominates the business world. If you pick topics that showcase your business, your passion for the topic will show through naturally and that will encourage people to return time after time. Don’t be afraid to use humour, it all adds to the experience. The key is to use your blog to showcase some personality, albeit maintaining an appropriate level of professionalism.
- Establish yourself as an authority
A blog is the perfect place to showcase your specialist industry knowledge. By producing content that is valuable, you can establish yourself as the ‘go-to’ resource in your industry, which will subsequently determine you as an expert in your niche.
- Generate leads
A blog post provides you with the perfect opportunity to generate organic leads. Once you’ve got your reader hooked, you can begin to work on converting their visit into a lead. Inserting a relevant call to action at the end of the post and link to appropriate services you offer to increase your chances of generating a lead.
- Gain an insight into your audience
By taking note of your blog analytics and any comments that your blog posts receive, you can begin to build a strong understanding of exactly who your audience is. The more detailed your understanding of them, the better you can serve them. By taking note of the things they are most interested in, you can tailor your services or products to suit them, which will make you more profitable in the long run.
People also love to see that a brand or business is taking note of their opinion, so paying attention to what your potential clients are telling you will establish you as a company that they can trust.
- Constant social media content
Do you ever find that you struggle to produce regular content for your social media platforms? If you’re regularly creating blog posts, you’ll always have something to share!
If you would like a helping hand developing your digital presence – whether that is through regular blog content or a strong social media schedule – get in contact with us today. Call 01908 326666 or email firstname.lastname@example.org