Six reasons why your business needs a blog

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Six reasons why your business needs a blog

With the Internet and technology advancing by the day, it is arguably more important than ever for businesses of all sizes to develop a strong web presence for themselves. Long gone are the days when having a website was enough to stand out. Nowadays businesses need to do more to capture the attention of clients, and having a blog is one of the most effective ways to do that.

A regularly updated business blog, consisting of posts that are industry relevant can help businesses and brands to build a strong digital presence, to generate new leads and to stand out from the competition.

Blogs are beneficial for businesses in a number of ways but here are the top six reasons why you need to consider a blog as a part of your marketing strategy:

  1. Build your digital footprint

Nowadays people spend a huge portion of their time online, so if you don’t have a blog for your business then you’re missing out on a huge opportunity to capture the attention of potential clients. A correctly SEO optimised blog, that is regularly updated with useful content will create an organically strong and wide digital footprint.

  1. Showcase your personality

People prefer to buy from people; there is no avoiding that fact. A blog provides you with the opportunity to break away from the cooperate jargon that so often dominates the business world. If you pick topics that showcase your business well, your passion for the topic will show through naturally and that will encourage people to return time after time. The key, in short, is to use your blog to showcase some personality, albeit while maintaining some level of professionalism.

  1. Establish yourself as an authority

A blog is the perfect place to showcase your specialist industry knowledge. By producing content that is valuable, you can establish yourself as the ‘go-to’ resource in your industry, which will subsequently determine you as an expert in your niche.

  1. Generate leads

A blog post provides you with the perfect opportunity to generate organic leads. Once you’ve got your reader hooked, you can begin to work on converting their visit into a lead. Inserting a relevant call to action at the end of the post and link to appropriate services you offer to increase your chances of generating a lead.

  1. Gain an insight into your audience

By taking note of your blog analytics and any comments that your blog posts receive, you can begin to build a strong understanding of exactly who your audience is. The more detailed your understanding of them, the better you can serve them. By taking note of the things they are most interested in, you can tailor your services or products to suit them, which will make you more profitable in the long run.

People also love to see that a brand or business is taking note of their opinion, so by paying attention to what your potential clients are telling you, you will establish you as a company that they can trust.

  1. Constant social media content

 Do you ever find that you struggle to produce regular content for your social media platforms? If you’re regularly creating blog posts, you’ll always have something to share!

If you would like a helping hand developing your digital presence – whether that is through regular blog content or a strong social media schedule – get in contact with us today. Call 01908 326666 or email