How to use SMS marketing properly 7 tips to planning and implementing a successful SMS marketing campaign There are many blogs and articles out there that will list lots of reasons why you should use SMS marketing (some are bulleted below), but rarely do you find examples to go with each tip/instruction. In this blog you will get [Read more...]
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So far Big Marketing has created 14 blog entries.
Facebook recently announced that it now has over two billion monthly users. Two. Billion. That is an enormous potential audience for any brand or business. And, with a huge number of ways in which content can be shared on the platform, Facebook is definitely the one social media platform that every business should be integrating into their marketing plan! Still [Read more...]
Why do you think the adverts that brands such as Coca-Cola and John Lewis produce are so wildly popular? It’s because they do more than just sell, they tell a story! People are naturally attracted to stories from a young age but even as we get older stories still manage to grab our attention and stick in our heads for [Read more...]
What is seasonal marketing? Every season has a set of unique holidays and events. When a business or brand takes advantage of these opportunities it is called seasonal marketing. John Lewis’ annual Christmas advert is a brilliant example of a seasonal marketing campaign that simply began with a business choosing to make use of the approaching holiday. Now, their [Read more...]
The Internet is a fast-moving place. New content is uploaded every minute of every day, so keeping up can be difficult. Which is why real-time marketing is even more important than ever. This new style of marketing leaves room for brands to react, in real-time to events, relevant trends and feedback from customers, in a timely manner. With so many [Read more...]
Long gone are the days when having a website was enough to stand out. Nowadays that would be like winking at someone in the dark at a party. You could look as good as ever, but no one would know you were there. Business needs to do more to capture the attention of potential clients than look pretty. Having a [Read more...]
The Numbers say it all! Overwhelming Citygate Event outcome. Overview Following many months of COVID lockdown, with car showrooms being forced to remain closed, Citygate, an AM Top 100 Automotive Dealer Group, wanted to kick-start their showroom reopening’s as soon as the easing of restrictions would allow. Client Citygate Category Big Event Objective VIP Sales [Read more...]
Peter Cooper Motor Group rolls out the red carpet to customers. Overview The objective was to plan & implement a marketing campaign to support a sales event for four Volkswagen dealerships, in order to maximising new & used car sales over a specific 4-day time period. These events allow dealerships a little leverage with the manufacturer to [Read more...]
New Virtual SMS campaign reduces cost per lead to only £7.18 Overview Peter Cooper Volkswagen wanted to promote their latest offers to their database. They have two sites: one in Southampton and the other in Portsmouth. They wanted to find a different way (other than email marketing or PPC) to get their offers to their prospects really quickly [Read more...]
Ridgeway rolls out the red carpet to sell more cars Overview The objective was to design, implement and stage a marketing campaign and sales event for multiple dealerships (x20) to sell more Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, MINI, ŠKODA and Volkswagen vehicles. Big Marketing devised and managed the VIP events to increase new car registrations for the [Read more...]