Many variables influence a brand’s impact. Some well-loved brands grew organically from their origins, with factors that weren’t predicted as part of their longevity. Ultimately of course, your product/service has to be something your target audience wants. However, it’s common sense to give your brand a strong start with a clear ‘tone of voice’. What Big excels at is giving your brand the look and feel to reflect its personality: in graphics, images and words. We question and we research to understand your audience, your competitors and your brand’s USPs.