With the advent of digital media, many people made the mistake of writing off printed media. However, at Big, we recognise it has an immensely important part to play. It reaches audiences where digital communications are ineffective, and works in tandem to complement them in press and trade magazines. The tactile quality of a well-printed mail piece can intrigue potential customers to pay attention to your business offering. Eye-catching signage and point-of-sale can draw in passing custom, too. Print has evolved. Big has evolved with it.