No matter what your products or services, the arena in which you reach your customers has never been so challenging. It’s all too easy to lose focus on your objectives and not communicate effectively with your customer base.
Not having a focus can lead to your marketing becoming confusing and costly, very quickly. Big Marketing helps you find and retain that focus. We question and analyse to understand you and your marketplace so that we develop a sound, cost-effective strategy. It also means that if we need to act fast, we’re better placed to.
The ‘conventional’ marketing mix has evolved. Big Marketing works with you to consider what balance of traditional print-based and digital marketing platforms will grab attention. Customers are bombarded by myriad communications, so your choice of marketing mix needs to cut accurately through this ‘noise’ to reach them.
Whether you need to penetrate an established market or explode into a new one, we help you communicate with your audience in this very targeted way. Integrating your marketing efforts intelligently across multiple channels and new technologies ensures a stronger impact and increased return on investment.
Our relationship with you is rooted in pragmatism. We respect confidentiality yet discuss your challenges honestly with you. We tell you things you may not want to hear but need to because such knowledge is vital to your business. We use all our experience and the quality of our work to deliver results – and where required and achievable, to deliver them speedily.
It’s a simple principle, certainly. The practice is a little more complex; but it’s worth doing to ensure you have the clearest picture of your audience, how you communicate with it and how you build upon each communication in order to win and retain customers. So, our approach is to: gain insight; apply intelligence; develop strategy; drive implementation; review and improve. As with all we do, it’s imbued with Big Marketing’s philosophy: speed, quality, experience and realism.