Big Marketing prides itself on producing quality work speedily, which can only be accomplished if there are clear and precise communications. Experienced account management ensured that the project gained momentum and continued with predictable results.
The designers at Big had to fully understand Audi’s CI and replicate it across all platforms and environments (logos, fonts, images, offline, online, mobile and social etc.).
The social media team developed a detailed content plan in agreement with the client. Hours of content research, development, scheduling and re-purposing was implemented to engage with the audience.
The tone, language, imagery and video content had to be consistent and clear, or customers would become confused or sceptical.