To ensure the deadlines were met for all aspects of the project, it was decided that there needed to be a focus on simplicity and visual effect while delivering all of the key messages the charity required.
A number of website designs were produced, along with a new logo. These were shortlisted to a final design, which, once chosen, dictated the look and feel of all other elements of the campaign. This was put live online along with the contact strategy templates and other marketing elements.
This approach created the exact balance between design and functionality for all requested elements .