The campaign was switched back on again, achieving a further 2,500 clicks over the following 3 days. There were over 110 applications for the advertised vacancies: an impressive result.
The difference that Big Marketing’s solution made to the problem was significant: a new conversion rate of 4.4%, vastly improving on the previous 0.3% rate.
However, this made the client’s HR department incredibly busy as they had a lot of admin and communication tasks to perform prior to the interview and open days, and many of these tasks had not been automated.
This was a valuable pointer to the client for future recruitment drives. Crucially, the benefits of targeted advertising, a shorter application process and an increased conversion rate meant a pool of quality candidates from which to make a selection.
The obvious benefit of not using a recruitment agency saved tens of thousands of pounds on recruitment fees and started to build a database of interested candidates for future vacancies.