Sales and marketing events might seem a risky investment for any business; but there are some key tactics that can be implemented to increase the chance of success.
Staged and strategic release of marketing collateral (and follow-ups) will build momentum and engagement rather than successfully creating a buzz and letting the excitement die out.
The key to ensuring the best opportunity for a successful event is: follow-up, follow-up and follow-up again.
Combining both online and offline marketing creates greater impact and engagement.
Event planning can be hectic and chaotic: so, during the planning phase, try to automate admin, booking and marketing roles. Then you can concentrate on being the perfect hosts and selling more cars.