If you have good data, a great offer (to stand out from the competition) and a great delivery medium (the Virtual SMS platform) then your campaign will be a success.
If you were to ask us what is the most important of these three key elements, our answer would be that the offer MUST be compelling.
If you have bad data or have a bad relationship with your data, then your campaign will need to be structured to firstly build a connection and then move people through to an offer.
If your offer can be beaten instore or online then people will find a better offer elsewhere. This doesn’t mean you have to discount prices – think about adding value or removing people’s pain. Is delivery an issue you could help with? Is there a guarantee you could offer? Could you provide personalisation?