Peter Cooper Motor Group rolls out the red carpet to customers.
The objective was to plan & implement a marketing campaign to support a sales event for four Volkswagen dealerships, in order to maximising new & used car sales over a specific 4-day time period.
These events allow dealerships a little leverage with the manufacturer to develop compelling offers and additional value, which help with the event’s success.
Peter Cooper Motor Group
Virtual SMS & email marketing
Increase sales with virtual-SMS email and direct mail campaign combining our online booking portal
Big created campaign materials which included email, virtual-SMS and direct mail, with the aim of directing targeted customers to an online booking portal, which we also created. This portal was complimented by a ‘back-end’ portal for the customer to manage the appointments. POS materials were also created.