Facebook recently announced that it now has over two billion monthly users. Two. Billion.
That is an enormous potential audience for any brand or business. And, with a huge number of ways in which content can be shared on the platform, Facebook is definitely the one social media platform that every business should be integrating into their marketing plan!
Still not convinced? Read on to find out exactly why you need a Facebook page for your business:
- Targeted Audiences
With over 2 billion active users, who span from teens to the elderly, it is guaranteed that your target audience will be on Facebook somewhere. And luckily with a Facebook Business page you can target specific audiences through their likes, location and ages. That means that rather than hoping your post reaches someone who is vaguely interested in your brand, you can push your posts out into the Newsfeeds of people who will genuinely be interested in your company!
- Increased Exposure
One of the biggest and most obvious benefits of having a Facebook Business page is the opportunity for increased exposure. Being able to share status updates, links, photos and videos is a great way of subtly reminding your followers about your business on a daily basis! And with targeted posts, adverts and the opportunity to boost updates now there is even more opportunity than ever to increase your reach on the social media platform.
- Personality & Brand Loyalty
As much as you need to maintain a professional air to your business, people still want to follow people. So, if all you ever post is sales posts and you never inject any personality into your page then your followers will have nothing to engage with. Showing that there is a human behind your logo will give you a unique boost. Not to mention that if you consistently post content that is valuable and interesting to your followers, they are more likely to trust your business. And trust is the key to driving sales.
- Facebook Insights
On the flip side, while personality is key, Facebook does have one very useful tool that all businesses should make the most of. Facebook Insights is a wonderful, free resource that will give you a greater understanding of your target audience. You will be able to see the overall reach of your page, the demographics of your followers and statistics on individual posts, as well as much more. From this information you will be able to understand exactly what your followers are looking for and you will have the opportunity to adapt your business to fit in with their feedback. On the other hand, you’ll also be able to see what isn’t working – giving you the chance to scrap it altogether or reinvent the content into something of greater value for your followers.
- Increased Web Traffic
Facebook is great for generating off-site traffic. In fact posts with a link do incredibly well on Facebook! Posts with links in them act as great teasers – they provide the visitor with enough information to get them interested and then invite them to find out more by clicking through to the website. And generating website traffic in this way is also a great way of encouraging sales! Why? Because customers who visit your website via a link from your Facebook page already have a basic understanding of your business and are far more receptive than the general visitor.
- Mobile Usage
Perhaps the greatest thing about Facebook is that it is designed to look great on a desktop AND a mobile. Mobile marketing has led to user responses that can be tracked instantly, the opportunity to reach a wide and diverse audience and, since mobile content can be easily shared, it has resulted in content quickly going viral.
In short, while we don’t believe that print media is going anywhere anytime soon, it is clear to see that social media is the future of marketing so it’s best to get ahead now. And what better way to get ahead than on one of the most popular social media platforms?
Are you ready to start using Facebook for business? We’re more than happy to help! Get in touch – mike.richardson@bigmarketing.co.uk or call us on 01908 326 666
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