Branding

Many variables influence a brand’s impact. Some well-loved brands grew organically from their origins, with factors that weren’t predicted as part of their longevity. Ultimately of course, your product/service has to be something your target audience wants. However, it’s common sense to give your brand a strong start with a clear ‘tone of voice’. What Big excels at is giving your brand the look and feel to reflect its personality: in graphics, images and words. We question and we research to understand your audience, your competitors and your brand’s USPs.

JBR Capital

Corporate Guidelines

We created a brand that encapsulated the personalised services tailored to high net worth individuals who wanted to finance the purchase of classic or performance cars. Click on the image to see an overview of the key elements.

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Ridgeway Group

Corporate Guidelines

Brand guidelines for a major automotive dealership group: the brand was based on the chalk figure of a prehistoric white horse in the area where the group was founded. Click on the image to see an overview of the key elements.