Raising awareness of the Arora Charity Foundation
Overview
The Arora Charitable Foundation was established in 2010 to create a structure for social responsibility initiatives. The Foundation regularly reviews the roster of charitable causes to which it contributes and works closely with the respective organising committees to ensure that donations achieve their desired objectives.
As the marketing partner for Arora Group, Big Marketing was requested to produce a dedicated website, contact strategy and Arora Ball collateral to ensure the next Arora Ball was fully subscribed to and met the client’s expectations during the event.
Client
Arora Group
Category
Website, print and email campaign
Objective
Raising awareness of the Arora Charity Foundation
Strategy
To ensure there was a consistent look and feel to all elements of the marketing material, a dedicated website platform was designed first before all other elements. A contact strategy to drive potential guests to register their interest on the website was implemented afterwards.
A number of website designs needed to be produced, along with a new logo. These would be shortlisted to a final design, which would be built and put live online.
Challenge
We had an incredibly tight timeframe in which to get the website live, including design and build. This limited the team with the design for all areas of the project and the functionality of the website. This same timeframe also applied to all of the other items, such as HTML emails and print items used during the Ball.
Solution
To ensure the deadlines were met for all aspects of the project, it was decided that there needed to be a focus on simplicity and visual effect while delivering all of the key messages the charity required.
A number of website designs were produced, along with a new logo. These were shortlisted to a final design, which, once chosen, dictated the look and feel of all other elements of the campaign. This was put live online along with the contact strategy templates and other marketing elements.
This approach created the exact balance between design and functionality for all requested elements .
Result
Working with multiple stakeholders to produce a variety of marketing collateral that ranged from logos, invites, menus and table cards to event brochures, a sponsorship wall and a website helped make The 3rd Charitable Ball organised by the Arora Charitable Foundation a massive success.
The event was attended by just short of 700 people and raised £700,000 with donations going to Nepal Earthquake Relief and Children’s Education.
Conclusion
It was great to work in synergy with so many positive people and companies to help with a such a prestigious event and to raise so much money for these charities.
The night itself exceeded expectations and we look forward to raising more awareness and funds next year.